Capturing More Sales Is A Team Effort
At ArtFest Fort Myers, capturing more sales is a collective effort. Our dedicated staff invests significant time and energy in creating an ideal setting and audience to facilitate your artwork sales. Here are some key aspects we carefully consider:
- Creating the Right Look and Feel: We pay close attention to creating an atmosphere encouraging art purchases, ensuring the environment is welcoming and inspiring.
- Strategic Layout and Crowd Flow: Our thoughtfully planned booth layout and crowd management ensure ease of movement and prime booth locations for all artists.
- Effective Marketing: We undertake extensive marketing efforts to attract the right audience, drawing art enthusiasts and potential buyers to the event.
- Engaging Attractions: To keep attendees at the event, we provide food, beverages, and entertainment, enticing them to explore and consider making artwork purchases.
- Family-Friendly Experience: We cater to families, offering activities for children to keep them entertained while their parents enjoy the festival.
- Artist Services: Our support extends to artists, providing amenities like breakfast, close parking, booth sitters, lunch delivery, and indoor restrooms, helping artists focus on their artwork sales.
Artists make the actual sale
In today's fast-paced world, being approachable and engaging is essential. As an artist, your active participation in interacting with attendees can significantly impact sales.
Here are some tips to make the most of your presence in your booth:
- Be Present and Approachable: Welcome visitors with a compelling message about your artwork that catches their attention and sparks their interest.
- Share Your Passion and Technique: Explain why you create passionately and highlight your technique to captivate patrons' curiosity.
- Craft Your Elevator Speech: Develop a concise and attention-grabbing summation of your art and its uniqueness, leaving a lasting impression.
- Make Eye Contact: Engage with every person who enters your booth, creating a warm and inviting atmosphere.
- Utilize Visuals: Enhance your booth with an iPad or tablet showcasing a video about you and your work to pique patrons' interest.
- Demonstrate Your Art: Regularly demonstrate your artistic process and involve patrons in the experience. Interactive demonstrations and Artist Statements help visitors connect with you and your work.
Here are a couple of other
thoughts to consider:
- Avoid sitting in the back or across the street from your booth with distractions like iPads or books. Make eye contact with visitors and ensure they feel welcome and valued.
- Consider mounting an iPad or tablet in your booth with a video showcasing your work, providing a visual appeal to potential buyers.
- Lastly, engaging patrons with demonstrations or illustrative Artist Statements fosters a deeper connection with your art, potentially leading to more sales.
By embracing these practices, we can make ArtFest Fort Myers an exceptional experience for artists and attendees, celebrating the power of art and creativity.
