How We Promote

The focus of ArtFest Fort Myers' marketing campaign  is to encourage full-time residents and visitors alike to come spend a beautiful art-filled day with us downtown along the Fort Myers riverfront.

The mix of media for the marketing campaign is all encompassing with TV, radio, print, outdoor, paid social media and digital, point of sale and more. Advertising reaches art buyers in Naples, Bonita Springs, Marco Island, Sarasota, and West Palm Beach, as well as the Greater Fort Myers area.

And it works! Every year attendance is record-breaking.

Attendees purchase artwork at levels that will bring the artists back and increase future artist applications -- the keys to a great art festival.

The Marketing Campaign is valued at $125,000 and creates over 7 million impressions in a 4-week period.

The images shown here are for last year's marketing campaign. This year's campaign is very similar. Click an image to see it larger.

  • Our 2020 television partner is ABC-7
  • Cat Country
  • WGCU
  • WOLZ - The River
  • The News-Press
  • Destination¬†Magazine
  • Seabreeze Communications
  • Grandeur Magazine
  • Parent & Child Magazine
  • Theater & Symphony Programs
  • Billboard: digital and traditional
  • Festival Website
  • eVites to Festival and Opening Night Party
  • Banner ads on numerous supporting sites
  • Facebook, Instagram, LinkedIn, YouTube

A 24-page special issue of Destination magazine -- devoted entirely to promoting ArtFest Fort Myers -- is widely distributed to area hotels and other distribution points. (Click on the image below, then use the arrows at the bottom of the image to page through the magazine.)


This dynamic and effective campaign was made possible by the generous support of all our Media Partners and the Tourist Development Council Marketing Grant.

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2020 Gold Awards:
Crisis Communication Plan,
Green Program,
Social Media Advertising Campaign
Gold Award:
Best Program to Benefit a Cause
#1 Favorite Small Town Art Fairs
200 Best Logo 2020
RANKED #22 in the nation


Saturday and Sunday, February 5 & 6, 2022
Opening Night Friday, February 4
On the waterfront in historic downtown Fort Myers

Phone: 239-768-3602