The focus of ArtFest Fort Myers' marketing campaign is to encourage full-time residents and visitors alike to come spend a beautiful art-filled day with us downtown along the Fort Myers riverfront.
The mix of media for the marketing campaign is all encompassing with TV, radio, print, outdoor, Internet, point of sale and more. Advertising reaches art buyers in Naples, Bonita Springs, Marco Island, Sarasota, and West Palm Beach, as well as the Greater Fort Myers area.
And it works! Every year attendance is record-breaking.
Attendees purchase artwork at levels that will bring the artists back and increase future artist applications -- the keys to a great art festival.
The Marketing Campaign is valued at $175,000 and creates over 7 million impressions in a 3-week period.
The images shown here are for last year's marketing campaign. This year's campaign is very similar.
Television
- WINK (CBS Affiliate)
Radio
- Gator Country
- BOBFM
- MIX 104.7
- WINK-FM
- WGCU
- WOLZ - The River
- The News-Press
- Florida Weekly
- Destination Magazine
- Seabreeze Communications
- Grandeur Magazine
- Parent & Child Magazine
- Theater & Symphony Programs
Outdoor
- Billboard: digital and traditional
Internet
- Festival Website
- eVites to Festival and Opening Night Party
- Banner ads on numerous supporting sites
- Facebook, Twitter, LinkedIn, YouTube
Magazine
A 24-page special issue of Destination magazine -- devoted entirely to promoting ArtFest Fort Myers -- is widely distributed to area hotels and other distribution points. (Click on the image below, then use the arrows at the bottom of the image to page through the magazine.)
