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How We Promote

The focus of ArtFest Fort Myers' marketing campaign  is to encourage full-time residents and visitors alike to come spend a beautiful art-filled day with us downtown along the Fort Myers riverfront.

The mix of media for the marketing campaign is all encompassing with TV, radio, print, outdoor, Internet, point of sale and more. Advertising reaches art buyers in Naples, Bonita Springs, Marco Island, Sarasota, and West Palm Beach, as well as the Greater Fort Myers area.

And it works! Every year attendance is record-breaking.

Attendees purchase artwork at levels that will bring the artists back and increase future artist applications -- the keys to a great art festival.

The Marketing Campaign is valued at $175,000 and creates over 7 million impressions in a 3-week period.

The images shown here are for last year's marketing campaign. This year's campaign is very similar.

Television
  • WINK (CBS Affiliate)

Radio
  • Gator Country
  • BOBFM
  • MIX 104.7
  • WINK-FM
  • WGCU
  • WOLZ - The River
Print
  • The News-Press
  • Florida Weekly
  • Destination Magazine
  • Seabreeze Communications
  • Grandeur Magazine
  • Parent & Child Magazine
  • Theater & Symphony Programs
Outdoor
  • Billboard: digital and traditional
Internet
  • Festival Website
  • eVites to Festival and Opening Night Party
  • Banner ads on numerous supporting sites
  • Facebook, Twitter, LinkedIn, YouTube
Magazine

A 24-page special issue of Destination magazine -- devoted entirely to promoting ArtFest Fort Myers -- is widely distributed to area hotels and other distribution points. (Click on the image below, then use the arrows at the bottom of the image to page through the magazine.)

2017_DestinationMagazine

This dynamic and effective campaign was made possible by the generous support of all our Media Partners and the Tourist Development Council Marketing Grant.

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2016 FFEA WINNER
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SAVE THE DATE!

Saturday and Sunday, February 3 & 4, 2018
10 am - 5 pm
On the waterfront in historic downtown Fort Myers

Opening Night: Friday, February 2 • 6 - 9 pm

Phone: 239-768-3602

Email: info@artfestfortmyers.com

WOW! The City of Fort Myers is an Arts powerhouse.

Did you know? Nonprofit arts and culture in Fort Myers generates $49.7 million in annual economic activity ... 1,389 full-time equivalent jobs ... and much more.