The focus of ArtFest Fort Myers' marketing campaign is to encourage full-time residents and visitors alike to come spend a beautiful art-filled day with us downtown along the Fort Myers riverfront.
A key component to marketing success is the inclusion of paid social media and online advertising. ArtFest Fort Myers does both with aggressive professionally placed campaigns covering South Florida. Also, key to success is the participation of individual artists in:
- Like, Share, Comment on ArtFest's social promotions - expanding our reach
- Creating your own social media promotions for the specific art festivals in which you participate
The traditional media marketing campaign is all encompassing with TV, radio, print, outdoor digital billboards, point of sale and more. Advertising reaches art buyers in Naples, Bonita Springs, Marco Island, Sarasota, and West Palm Beach, as well as the Greater Fort Myers area.
The Marketing Campaign is valued at $125,000 and creates over 7 million impressions in a 4-week period.
The images shown here are for prior years' marketing campaign. Click an image to see it large
And it works! Every year attendance is record-breaking.
Television
- Our 2020 television partner is ABC-7
Radio
- iHeart
- WGCU
- The News-Press
- Naples Daily News
- Destination Magazine
- Seabreeze Communications
- Grandeur Magazine
- Parent & Child Magazine
- Theater & Symphony Programs
Outdoor
- Billboard: digital
Internet
- Festival Website
- eVites to Festival and Opening Night Party
- Banner ads on numerous supporting sites
- Facebook, Instagram
Magazine
A 16-page special issue of Destination magazine -- devoted entirely to promoting ArtFest Fort Myers -- is widely distributed to area hotels and other distribution points. (Click on the image below, then use the arrows at the bottom of the image to page through the magazine.)
