How We Promote

The focus of ArtFest Fort Myers' marketing campaign  is to encourage full-time residents and visitors alike to come spend a beautiful art-filled day with us downtown along the Fort Myers riverfront.

A key component to marketing success is the inclusion of paid social media and online advertising. ArtFest Fort Myers does both with aggressive professionally placed campaigns covering South Florida. Also, key to success is the participation of individual artists in:

  • Like, Share, Comment on ArtFest's social promotions - expanding our reach
  • Creating your own social media promotions for the specific art festivals in which you participate

The traditional media marketing campaign is all encompassing with TV, radio, print, outdoor digital billboards, point of sale and more. Advertising reaches art buyers in Naples, Bonita Springs, Marco Island, Sarasota, and West Palm Beach, as well as the Greater Fort Myers area.

The Marketing Campaign is valued at $125,000 and creates over 7 million impressions in a 4-week period.

The images shown here are for prior years' marketing campaign. Click an image to see it large

And it works! Every year attendance is record-breaking.

  • Our 2020 television partner is ABC-7
  • iHeart
  • WGCU
  • The News-Press
  • Naples Daily News
  • Destination Magazine
  • Seabreeze Communications
  • Grandeur Magazine
  • Parent & Child Magazine
  • Theater & Symphony Programs
  • Billboard: digital
  • Festival Website
  • eVites to Festival and Opening Night Party
  • Banner ads on numerous supporting sites
  • Facebook, Instagram

A 16-page special issue of Destination magazine -- devoted entirely to promoting ArtFest Fort Myers -- is widely distributed to area hotels and other distribution points. (Click on the image below, then use the arrows at the bottom of the image to page through the magazine.)


This dynamic and effective campaign was made possible by the generous support of all our Media Partners and the Tourist Development Council Marketing Grant.

2020 Gold Awards:
Crisis Communication Plan,
Green Program,
Social Media Advertising Campaign
Gold Award:
Best Program to Benefit a Cause
#1 Favorite Small Town Art Fairs
RANKED #22 in the nation
200 Best Logo 2020


Saturday and Sunday, February 5 & 6, 2022
Opening Night Friday, February 4
On the waterfront in historic downtown Fort Myers

Phone: 239-768-3602