How We Promote

The focus of ArtFest Fort Myers' marketing campaign  is to encourage full-time residents and visitors alike to come spend a beautiful art-filled day with us downtown along the Fort Myers riverfront.

The mix of media for the marketing campaign is all encompassing with TV, radio, print, outdoor, Internet, point of sale and more. Advertising reaches art buyers in Naples, Bonita Springs, Marco Island, Sarasota, and West Palm Beach, as well as the Greater Fort Myers area.

And it works! Every year attendance is record-breaking.

Attendees purchase artwork at levels that will bring the artists back and increase future artist applications -- the keys to a great art festival.

The Marketing Campaign is valued at $175,000 and creates over 7 million impressions in a 3-week period.

The images shown here are for last year's marketing campaign. This year's campaign is very similar. Click an image to see it larger.

  • WINK (CBS Affiliate)
  • Gator Country
  • MIX 104.7
  • WGCU
  • WOLZ - The River
  • The News-Press
  • Florida Weekly
  • Destination Magazine
  • Seabreeze Communications
  • Grandeur Magazine
  • Parent & Child Magazine
  • Theater & Symphony Programs
  • Billboard: digital and traditional
  • Festival Website
  • eVites to Festival and Opening Night Party
  • Banner ads on numerous supporting sites
  • Facebook, Twitter, LinkedIn, YouTube

A 24-page special issue of Destination magazine -- devoted entirely to promoting ArtFest Fort Myers -- is widely distributed to area hotels and other distribution points. (Click on the image below, then use the arrows at the bottom of the image to page through the magazine.)


This dynamic and effective campaign was made possible by the generous support of all our Media Partners and the Tourist Development Council Marketing Grant.


Saturday and Sunday, February 1 & 2, 2020
10 am - 5 pm
On the waterfront in historic downtown Fort Myers

Opening Night: Friday, January 31 • 6 - 9 pm

Phone: 239-768-3602


We're delighted to have helped Babcock Ranch launch the inaugural Babcock Ranch Art Show with artists of the quality you enjoy every year at ArtFest Fort Myers. We encourage artists to apply for the Babcock Ranch Art Show and everyone to enjoy other Babcock Ranch events.