ArtFest Fort Myers' marketing campaign focuses on encouraging full-time residents and visitors alike to spend a beautiful art-filled day with us downtown along the Fort Myers riverfront.
A key component to marketing success is the inclusion of paid social media and online advertising. ArtFest Fort Myers does both with aggressive, professionally placed campaigns covering South Florida. Also, the key to success is the participation of individual artists in the following:
- Like, Share, and Comment on ArtFest's social promotions - expanding our reach
- Creating your social media promotions for the specific art festivals in which you participate
The traditional media marketing campaign encompasses TV, radio, print, outdoor digital billboards, point of sale, and more. Advertising reaches art buyers in Naples, Bonita Springs, Marco Island, Sarasota, West Palm Beach, and Greater Fort Myers.
The Marketing Campaign is valued at $125,000 and created over 7 million impressions in 4 weeks.
The images shown here are from prior years' marketing campaigns. Click a photo to enlarge.
And it works!
Each year attendance is record-breaking.
Television
- Our 2020 television partner is ABC-7
Radio
- iHeart
- WGCU
- The News-Press
- Naples Daily News
- Destination Magazine
- Seabreeze Communications
- Theater & Symphony Programs
Outdoor
- Billboard: digital
Internet
- Festival Website
- eVites to Festival and Opening Night Party
- Banner ads on numerous supporting sites
- Facebook, Instagram
Magazine
A special issue of Destination magazine — devoted entirely to promoting ArtFest Fort Myers — is widely distributed to area hotels and other distribution points. (Click on the image below, then use the arrows at the bottom of the image to page through the magazine.)
